To build a successful organisation and brand all areas of the organisation have to work together towards that unified goal. A strong company culture and goal motivates staff as it gives them a sense of belonging and ownership. It ensures that staff are giving their best effort and therefore reaching the brands ultimate goal.
In order to ensure that the workforce is focused and are working towards a unified goal a brand should focus itself around a mantra that all employees understand and work towards. Some examples of brand mantras are:
Ritz-Carlton: Ladies & Gentlemen Serving Ladies & Gentlemen
it is simple but universally applicable that this is what the Ritz Carlton does as a service brand.
Betty Crocker: Homemade Made Easy
Quality, family and rewarding baking experience.
BMW: Ultimate Driving Machine
Combines both luxury and performance. It reveals the power of branding strategy.
What steps must be taken in selecting the right agency for your branding project?
In order to ensure that the workforce is focused and are working towards a unified goal a brand should focus itself around a mantra that all employees understand and work towards. Some examples of brand mantras are:
Ritz-Carlton: Ladies & Gentlemen Serving Ladies & Gentlemen
it is simple but universally applicable that this is what the Ritz Carlton does as a service brand.
Betty Crocker: Homemade Made Easy
Quality, family and rewarding baking experience.BMW: Ultimate Driving Machine
Combines both luxury and performance. It reveals the power of branding strategy.
What steps must be taken in selecting the right agency for your branding project?
- Based on a budget
- Create a brief
- Credibility
- relationship
- outside of the box
- tender document
- company that has done similar work before
- cultural considerations
- legal aspect
Preparations as a company:
- brainstorm
- research + plan
- get to know the brand
- own research
- market research
- experience brand
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