H&M - Who are they and what do they do?

H&M stands for Hennes & Mauritz AB which is a Swedish retail-clothing company known for its fast fashion clothing offerings for women, men, teenagers and children. It was established in 1947 in England. At the time it only sold women's clothing and was called Hennes, Swedish for "hers". At low prices, H&M offers clothes for a variety of customers but mainly those are seeking to hit the seasons latest trend. They say the term 'extending your dollar' and in H&M they actually try to portray that through having a high quality as well as something that looks attractive. 
Today, the majority of the clothing is manufactures in Asia, including Bangladesh, Chine, Egypt, India, Pakistan and Turkey. 

"Fashion and quality at the best price." 

This is H&M's slogan and moto that they follow, it clearly defines them as a company and as a corporate culture. They use the slogan in their advertisements not necessarily by writing it but by showing the high quality of fashionable clothes that the models wear and then the price would be placed in a big font in white to be visible.


Their yearly aim is to  intensify the sales in the existing stores, as well as to increase the number of new stores by a net ten percent to fifteen percent per year. And clearly from these statistics as it says :"It has over 2,300 stores in 41 counties as of 2011 employed around 87,000." that it is achieving its yearly goal.