If i had to use 6 images to define the natural kitchen i would take into consideration what the brand DNA is. To me the brand DNA is structured around the idea of natural, pure, growth, ever-changing world, environment conservation and education. Similarly like an earlier blog post that i used with easy jet i related each photo to the natural kitchen.
People- Algore was the vice president of the US till 2001, he was highly involved in environmental issues and put a lot of effort into informing people about the effects and harms that are caused by the ozone layer and built campaigns to help protect the environment. His role and involvement with the environment fits perfectly with the natural kitchens thoughts on how to educate people on eating a healthier meal everyday.
Car- The chosen car was an opel that is electricity generated. Such a company taking a steer shows that they are willing to change the meaning of their brand into an environmentally friendly brand. The natural kitchen is an every changing restaurant that has a main focus of promoting organic food.
Animal - The rabbit is the closest animal i could think of in relation to purity, being white and innocent is just like the natural kitchens way of entering the market.
A second option would be a bee to show that it is a hard working insect that also gives back to the natural cycle without harming the environment.
Building- This building is the world trade centre in my hometown Bahrain, the electricity of the building is generated from the 3 big fans that are placed on the from of the building to help save energy. There are not many of these types of buildings in the world and seeing that bahrain has stepped forward to make one is a great accomplishment. The natural kitchen only has 2 locations but tries its best to introduce ways to overtake the market.
Drink- For a drink i chose a very pure and fresh tasting drink such as elderflower juice. The drink reminds me of purity and a sunflower field on a hot summer day, I've only recently found out about this drink a few years ago which is like the natural kitchen that opened a few years back but is emphasising the introduction of natural and pureness.
Furniture- A wood table represents the natural kitchens shop, they use wood all around the shop for the counters, seats and tables to perfect the environment and surroundings for their customers, as if they were actually enjoying a healthy organic meal in the wilderness.
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