H&M being a well known high street brand has been driven into doing something outside of the box that we wouldn't usually see other brands such as topshop do, they take a route of collaboration with high end designers from well established brands. Both brands collaborate together and exchange ideas where the end result would be for the invite brand to design a few pieces/items with the ideas of H&M to be sold at many H&M stores at reasonable prices having the label of both brands as a collaboration.
Brand collaborations are done as they help reduce cost as well as widening the customer base for both brands. It ensures to enhance quality, accelerate speed and create business agility.
In the past they have done many collaboration that have been known to be high successful, people were known to wait outside the stores for three days in order to get their hands on an item. They have collaborated with Jimmy Choo, Lanvin, Sonia Rykiel and Viktor & Ralf.
The latest collaboration has been between H&M and Versace which will be in stores on the 17th of November, as Donatella Versace says: "So we did a best of Versace for H&M, a greatest hits, from the beginning until now." The collaboration is said to have excited many fashion gurus out there as the prices are highly reasonable for such an amazing collaboration.
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