Sunday, 27 November 2011

Ideas for changes

By presenting a few ideas to our chosen agency we are aiming to enhance the natural kitchens productivity and performance. There are different aspects that we researched and decided that need improvement and if they are improved will add to the overall performance of the company by helping to gain more customers.
New logo


The current logo of the natural kitchen does not really represent anything or portray anything that is significant to the brand DNA or the image of the restaurant being organic. The current logo as shows previously in the blog is a letter N and a duck. We think putting something like a leaf to show purity and a small animal or something that shows purity like a cow that produces milk or the of the colors green and white.
Change Outside structure


The outside structure of the restaurant is not appealing and does not attract people. Even in hot weathers you would not find people sitting outside which shows you that the chairs placed are not really used by anyone therefor should probably be changed into something else other than outside seating for example passing out samples.

Eco friendly and sustainable store




One of the main ideas we would like our chosen agency to apply and promote an eco friendly and sustainable store to go along with the idea of organic food. 


Specific products can be bought from nigels eco store that sells a wide variety of products at low prices, environmentally friendly products for sustainable living, including low carbon products, recycled products, organic products and green products.


Welcoming a change from large businesses being profit driven to being more environmentally aware. Many eco friendly restaurants include measures aimed at reducing energy and water consumption. By following and learning from other resaturants the natural kitchen will be able to apply a small change that will help their reputation. Organic isn’t just green: it’s good for you too. A recent study by Newcastle University found that organic fruit and vegetables contain more nutrients, including vitamin C.





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