Trip down Marylebone Highstreet

While taking a trip down Marylebone High street we were on a hunt to find weak brands. Before heading out the task seemed simple but once we were at it we found out that it was harder than we thought.

We decided to choose one product and one service and if we found any more we would make out final decision based on two.

Our first stop was 'The Natural Kitchen', it was a restaurant/grocery shop that basically sold organic food. They had a variety of meals such as salads and ready made sandwiches which you can buy from the counter and are all displayed , they also had a butcher on one corner. They also had baskets of fresh goods such as apples and a variety of vegtables. There was seating both on the inside which was a small bar kind of setting with approximately 7 chairs and 4 tables with 2 chairs each on the outside. The display tried to bring through the concept of 'organic' but in our eyes failed to do so which i will explain in the next blog.

Here are a few photos we took of 'The Natural Kitchen' through our walk.

We then moved on to go to Carphone warehouse, we found a 'Alcatel' phone, small grey phone that had no camera and looks like was targeted towards someone who was not fascianted with techonology. One thing that grabbed our attention was the fact that all other mobiles had a details/information sheet next to it except for that one so it obviously was not branded properly. However, we later decided to drop this product and focus on another product instead.

Walking into Waitrose there was a wide variety of products to choose from, we looked at the coffee brands and at the innocent brand. One thing about innocent was that their packaged soup/mini meal, which was shrimp with noodles etc, that the box was transparent but the food on the inside was not appealing at all, however the branding for innocent is really good so we didnt do that.

We found a smoothie/drink company called 'pulp', it was placed in the adult drinks section, meaning alongside cokes and ice-teas etc. It came in a sachet package with a round cap. It came in two different flavours with an image of the fruit displayed on the front. The packaging had vibrant colors and the next blog will explain why we thought it was a weak brand.

Here are a few photos we took of it: