Over the years consumers have been able to identify batelco through their different logos that they would change every few years. For the past years Batelco has made an effort to link their logo to anything that is Bahrain related to emphasize the origin that it comes from, seeing as the brand name 'Batelco' stands for bahrain telecommunications company.
They have made an effort to stick to the two colors of the Bahraini flag (Red&White) but have recently renewed their logo as you can see from the two photos and how the logo has evolved.
The second logo which is the new brand logo is the letter B in english and in arabic inter-connected to represent Bahrain so does the color.
Personally - I find it very effective to stick to their one essence which is representing Bahrain through anything and everything it is they do. It is a very successful company and works very well in representing Bahrain.
Image- The image of unity and community involvement is always visible through their ads and campaigns throughtout the year.
One of my favourite ads that they have created is the image of two hands being connected and one dyed in white and the other in red forming the Bahraini flag. To me it describes many different themes and makes shows me how strong the brand works to find new ways of representing their essence.
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