Failing brands - presentation comments

After conducting a 15 minute presentation in class about all the past material that I've gathered and blogged about conceding both pulp and the natural Kitchen. Me and my other 4 group members tried to work hard in covering all of the aspects of the brief, we started by explaining each company and its SWOT and then moved on to explaining the markets they were in and the types of competition they faced, Moreover we explained the target audience and if the target audience was not clear we tried to show that. Finally, we pointed out the flaws and mistakes of each and suggested a sample makeover or pitched a few ideas of how the company can change their direction and clear out some of the issues they each had. I think we did a good job in covering a general overview of each and showing how our suggestions would bring back a positive ROI to the companies.