After going into 'Natural Kitchen' and taking a walk around we began to realize and see the walk points of the brand that were just coming up one after the other. Even without trying their food, out first impression of the Cafe/restaurant was not a positive one.
We created a mind map with my group members in class of all the weak points that we noticed in the brand and of all the issues that we saw were a drawback to the success of this brand.
Many of our comments were that the organic theme was not fully being communicated. Other than the atmosphere and the chairs, and the boxes of fruits by the front there really was not much, we thought maybe there could have been informations boards or signs to direct that.
Seeing as it is a organic restaurant, keeping the olives open with no covers does not really seem hygienic or encouraging to eat from. As a consumer one wonders if a kid or maybe an adult has stuck their finger in there to try an oliver or two. Simple issues like these should be addressed.
And the mess continues. With the huge amount of mess, one is not sure what to buy because the products are not well displayed for a customer to be able to distinguish between each.
Upon entering the restaurant it is welcoming when the lady says 'Hello ma'am, may i help you?' as soon as you enter through the door, but just after that she walks away and the customer is confused about whether it is a serve yourself coffee shop or a grocery store.
Miscommunication of service leaves the consumer at a confused spot.
The Cafe/Restaurant was very messy and cluttered and not in an appealing or organic way. The fact that the consumer can see the office/stacks of papers behind the counter is attractive. As a consumer i wonder if the employees hands are clean and if the same person touching those papers that have ink on them will be touching my sandwich. Issues like these should be hidden and should be moved to a seperate office.
This plastic box of lettuce was placed behind the counter, as you can see next to the soup, the counter is visible for consumer to see, when a consumer sees that their salad comes from that it becomes less appealing to eat a salad, also the plastic box is not closed from the top. Even if other restaurants did this, it should not be visible to the consumer.
One thing that confused and me and my group members was the fact that the logo of the shop was a duck. When we think of organic the first thing that comes to mind is not a duck, its probably a flower or a fruit to symbolize natural and purity. The logo of the duck confuses a customer as to what exactly the brand is about.
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